The Bakersfield Californian

1707 Eye St
Bakersfield, CA 93301
(661) 395-7500

The Bakersfield Californian

Readers & Subscribers

The Bakersfield Californian is a locally based, family owned media company, serving Bakersfield and its outlying communities in Kern County for more than 100 years.

While Bakersfield and Kern County residents have many media options for news and information, The Bakersfield Californian continues to play an important part role as the community's most trusted source for news, information and events that impact their lives.

Survey conducted by Scarborough Research show that over 242,000 Kern County adults read The Bakersfield Californian during an average week. On an average Sunday, more than 182,000 adults read The Bakersfield Californian not only for coverage of current events, but also to learn about the best shopping deals offered by local businesses.

Readers have the flexibility to buy single copies of the newspaper from racks, or subscribe to receive home delivery, or get the convenient and affordable e-Edition of The Bakersfield Californian on your computer, just as it appears in print.


Advertisers looking to grow their business can count on The Bakersfield Californian to reach the most desired consumer segments in the Bakersfield market. With a diverse portfolio of both print and online products, our Advertising Account Executives can recommend a media mix that not only reaches your target audience but also provides incomparable value for your advertising dollars.

So whether you are considering an in-paper ad campaign, pre-print insert, targeted online banner ad, or broad-based branding opportunities, we'll offer a solution that gets your message in front of the right people at the right time.

Product Portfolio

  • The Bakersfield Californian - daily newspaper reaching 242,000+ Kern adults weekly, 131,000+ daily, and 182,000+ Sunday.
  • - more than the online home of The Bakersfield Californian, is Kern County’s most popular website and the leader for local news, sports and entertainment. At last count, we receive over 4 million page views per month. And we are still growing! We have over 400,000 unique monthly visitors that spend nearly eleven minutes per visit.
  • Bakersfield Life Manazine - a monthly life style magazine with 51,000 copies home delivered and 10,000 in single copy distribution.
  • The Bakersfield Voice - weekly shopper print publication delivered to 150,000 homes in the Bakersfield area.
  • Bakersfield InsideGuide - online and print business directory serving a community of over 10,000 local businesses and 350,000 shoppers.

Visit for more information and media kits.

Check out these local businesses and SAVE money! Bakersfield BusinessGuide Featured Businesses


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